How Small YouTube Channels Make Big Money
Do you know about “The dog that didn’t bark?”
It’s a concept postulated by Sherlock Holmes in Sir Arthur Conan Doyle’s Silver Blaze. In the story, the dog not barking at the criminals is an important clue.
And in life, what people don’t do is often a clue to success.
Here’s an easy example.
A lot of personal finance content focuses on “side hustles.” Yet nobody stops to ask “What does the person ordering a 3 AM Uber ride home from the club do that gives them disposable income and plenty free time?”
YouTube is similar.
There’s a lot of focus on viral content or high-profile creators like Mr. Beast. I have no personal issue with Mr. Beast, but he doesn’t make that much money.
At least relative to his fame.
Mr. Beast is YouTube’s #1 Creator, as well as the subject to endless controversy and scrutiny (we’re talking about him right now!). But he only earns about as much as a daytime TV host like Judge Judy or Drew Carey.
Meanwhile, there are plenty of YouTube channels you’ve never heard of that make comparatively more per view. And with less effort.
Here’s how.
