Will Ozempic Destroy The Junk Food Market?

Candy and soda stocks are in the toilet. With many companies like Hershey and Coca-Cola hitting multi-year lows.

All due to the weight loss drug Ozempic.

Ozempic is currently hailed as a “wonder drug,” allowing its users to kill their cravings for junk food and lose massive amounts of excess weight within a short time-frame.

This has scared investors, with many believing that Ozempic will destroy the junk food and fast food markets.

Let’s examine how likely this claim actually is.

Understanding The Seige Cycle

Wonder drugs are nothing new.

And almost every pharmaceutical breakthrough follows the Seige Cycle pattern.

The Seige Cycle — developed in 1912, by psychologist Max Seige — goes like this:

• Stage One: A new drug breakthrough is discovered. Both scientists and the public are ecstatic. The new drug has unlimited opportunity to make the world a better place.
• Stage Two: Backlash, skepticism, and criticism emerge. The drug doesn’t live up to expectations. Or some patients suffer harmful side effects.
• Stage Three: The drug wanes in public and professional interest. And the search for a new and better…