This Stock Paid For My Watch And Book Collection

Dividends Forever
3 min readSep 13, 2024

I buy a lot of books and I buy a lot of watches. And, I buy them all through eBay ($EBAY) — an overlooked e-commerce stock that’s up 41% this year.

eBay is now beating Wall Street favorite, Amazon.

And as a consummate eBay shopper, I’ve been bullish on the stock for years. While I’ve never bought shares directly, I have generated consistent income by selling eBay put options.

In fact, the money I made selling put options paid for 54 paperback books and a used Tag Heuer Aquaracer — all purchased through eBay.com.

In this article, I want to explain why eBay is beating the market. And, I’ll share the secret, overlooked advantages that eBay has over many of its Ecom peers.

eBay Is A Secret Play On Luxury Goods And Collectables

Want to buy a Rolex Cellini, the infamous Dungeons & Dragons adventure Tomb of Horrors, or a complete set of 1988’s Dinosaurs Attack! trading cards?

eBay has you covered.

While Amazon has become a platform where dropshippers arbitrage cheap Temu goods for 1,000% mark-up, eBay has made a big pivot into collectables and luxury goods.

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