Meta Threads — A Likely Flop

Meta released their own Twitter competitor called “Threads.”

Threads is a new app, integrated with Instagram, that allows users to share text-based content.

Accounts are free. So it’s smart to sign-up for Threads. Specifically as a hedge if the app gets big. But I think this platform will flop. Not as a colossal failure. But as something lackluster with extremely limited growth.

Here’s why…

1. Twitter Was Already Niche

A lot of people are going to hate me for saying this. But free speech or “intelligent discourse” does not matter to 99% of social media users.

I personally know a disproportionate number of people with five and six figure followings on TikTok, Instagram, and YouTube. Most of these people are highly intelligent in real life. Yet they’ve never posted anything controversial or thought-provoking.

And that’s what made them big.

The Internet is like food.

A handful of conscious people are worried about eating organic, or following a specific diet. Meanwhile, the average consumer looks at a Coca-Cola or big bag of potato chips and thinks “Yum!”

This is why platforms like TikTok, Instagram, and YouTube were already bigger than Twitter.

The average person is online to be entertained.

Not to learn something new, or argue about politics.

2. Meta’s Infamous Inorganic Growth

Facebook is a notorious money-printer.

If you’re an Internet marketer who pays for advertising.

But, the platform is infamously bad for anyone who tries to grow an audience organically.

Facebook makes money from ad revenue.

So there’s no incentive to facilitate organic page growth.

Threads is obviously new, and this pure speculation, but I assume anyone attempting to grow their Threads account will face similar setbacks. Meta loves ad revenue and hates freeloaders. So, they’ll eventually throttle organic growth.