Don’t Forget This Useful Business Tip!

It’s summer meme season!

Recently, I was scrolling through Twitter and saw an interesting post about last year’s viral music star — Oliver Anthony.

For the unfamiliar, Anthony released a song called “Rich Men North of Richmond.” And, in a rare moment of bipartisan unity, he somehow managed to irk both leftists and right-wingers.

With new summer meme personalities like “Gnome Wizard Guy” or “Hawk Tuah Girl,” Anthony’s name has resurfaced — a lot — as a cautionary tale of how fleeting viral stardom actually is.

But here’s the thing…

Oliver Anthony’s “Rich Men North of Richmond” still generates hundreds of thousands of Spotify streams per day. And, his official YouTube channel has generated over 12 million views in the past month.

Between Spotify and YouTube, Anthony probably nets $300,000 - $500,000 per year off his music.

Not bad for a one-hit wonder!

Which leads into today’s topic: 1,000 True Fans.

This once-popular, but now forgotten, business strategy is worth revisiting.

The 1,000 True Fans Concept Explained

If you’ve never heard of the 1,000 True Fans strategy before, don’t worry. In online terms…