Cartier Vs Casio (Why Price Isn’t Everything)

Dividends Forever
3 min readMar 3

Own something expensive and then bully everyone who can’t afford it into buying your $997 course.

This is a classic strategy, employed by countless fake gurus.

Today’s article takes a different approach.

I want to realistically explain why “more expensive” doesn’t always mean “better.” And I’ll spare you The Millionaire Next Door schtick about Warren Buffett driving an old car or rich people never buying a pair of shoes that costs more than $20.

Instead, I want to compare my two daily wear watches:

  • A vintage Cartier Pasha (selling for about $1,200 on eBay)
  • A Casio Forester (which retails on Amazon for $19 — $26)

Pros And Cons Of Buying Luxury Goods

First things first, luxury goods are designed to make an artistic statement.

This means you’re getting beautiful aesthetics, high-quality product design, and the use of exotic materials.

It’s hard to capture these details on camera.

But if you get up close to something expensive, you’ll pick up on all the subtle design choices.

If you want to buy wearable art, it’s money well spent.

Now for the downsides.

Most luxury goods are wearable art. Which means you’re paying a premium for something that you definitely do not want destroyed.

Put another way, you’re limited to where you’ll wear or use your expensive stuff. And, you have to be conscious of your surroundings when you are out and about.

Here’s an example…

The watch I own has a leather strap.

This means I cannot wear it in water or high humidity environments.

No swimming, no walking to the coffee shop on a hot July afternoon, no washing the dishes.

It also uses an automatic movement. This means the watch is powered by kinetic motion (i.e. wearing or shaking it). Take an automatic…

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