185 Years Of Business Success

Procter & Gamble is one of the most successful companies of all-time.

They’ve been in business for over 185 years. And are a market leader across multiple industries.

Winning With the P&G 99, by former Procter & Gamble executive Charles Decker, explores the 99 principles and codes of conduct that make Procter & Gamble successful.

Here are five of the most useful concepts that you can incorporate into your own business:

1. “Pick A Simple, Distinctive Name”

Ivory, Crisco, Tide, Bold, Cheer, Crest, Pampers, Downy, Cascade, Dawn, Prell, Zest — P&G brand names are typically one or two syllables long, easy to pronounce, distinctive and easy to remember. They often have connotations that may help establish the benefit of the brand early in its life — such as Downy, which connotes softness, and Pampers, which connotes caring and comfort.

2. “Be Your Own Best Enemy”

If someone’s going to try to eat your lunch, better it be…